MODULE 4: Advocacy and Digital Campaigns

About

Bu eğitim, savunuculuk kavramını, temel ilkelerini ve aşamalarını kapsamlı bir şekilde ele alır. Katılımcılar, hak temelli savunuculuk yaklaşımını öğrenerek etkili kampanyalar tasarlamayı, dijital araçları kullanmayı ve stratejik iletişim becerilerini geliştirmeyi hedefler. Eğitim, sürdürülebilir tarım politikalarına aktif katılım sağlamak isteyen çiftçiler ve tarım paydaşları için tasarlanmıştır.

What you'll learn

Explains what advocacy is, what it covers and why it matters
Lists the principles of a rights-based approach, participation, transparency and accountability
Applies the stages of advocacy from problem analysis to goal setting
Evaluates successful advocacy examples through case analysis
Builds a campaign plan covering the topic, objective, message and stakeholders
Designs digital campaigns and selects the right platforms and content
Measures campaign impact with digital metrics and evaluates the results

Target Audience

Young farmers who want a say in agricultural policy
Representatives of farmer organisations, cooperatives and civil society organisations
Advocacy volunteers who want to run digital campaigns
Communications practitioners working in agriculture and food

Requirements

Completing Module 1 first is recommended
Basic computer and social media skills
No prior advocacy experience required

Curriculum

3 Sections 9 lessons 20 Minutes

Section 1: Foundations of Advocacy3

MODULE 4 Section 1 Lesson 1 - What is Advocacy and Why is it Important 2 Minutes
MODULE 4 Section 1 Lesson 2 - Basic principles of advocacy 2 Minutes
MODULE 4 Section 1 Lesson 3 - Stages of Advocacy 2 Minutes

Section 2: Rights-Based Advocacy2

MODULE 4 Section 2 Lesson 1 - What is rights-based advocacy? 2 Minutes
MODULE 4 Section 2 Lesson 2 - Application examples and case studies 2 Minutes

Section 3: Digital Campaign Design5

MODULE 4 Section 3 Lesson 1 - Planning an advocacy campaign 3 Minutes
MODULE 4 Section 3 Lesson 2 - Campaign design with digital tools 2 Minutes
M4B3D3 - Strategic communication and message creation 3 Minutes
MODULE 4 Section 3 Lesson 4 - Measuring and evaluating campaign impact 2 Minutes
MODULE 4 Assessment Quiz

Frequently Asked Questions

I have no advocacy experience — can I take this course?

Yes. The module starts from scratch and moves step by step from the definition of advocacy to campaign planning.

Will I be able to design my own campaign?

Yes. By the end of the module you will be able to prepare a campaign plan covering the topic, message, platform choice and impact measurement.

Can I get a certificate?

Yes, participants who successfully complete the course receive a certificate approved by the Sustainable Harvest project.

Instructor

Uzman Eğitmen

91 Students 6 Courses